Hence, ever since its establishment in 1996, it has capitalized on this principle and applied it whenever possible. This is the main element that led to the success of Cairo ICT for the past thirteen years, without any doubt. In 2008, the organizers of Cairo ICT decided to introduce to its loyal clients and valued guests what it perceived as one of the most vital sectors for the coming years.
This was the financial sector, which had by then become well established and started to play a key role in the advancement of the economy on many levels. In 2008, we partnered with Smart Villages Egypt and created for the first time “The Smart Village Financial District.”

Its residence were the financial institutions and firms that had purchased building at Smart Village, and applied state of the art mechanism to further enhance both their performance and services. The feedback was overwhelming, and in light of this, the organizers took the representation of the Financial Sector one step forward. So, in 2009, Cairo ICT’s team created the “Financial Lounge”.

A unique, elegant, technology-based location, with a limited number of exhibitors. It was a recreation of the mini forums found in worldwide congresses such as Davos, but with Cairo ICT’s signature. The exhibitors and visitors alike were impressed beyond Cairo ICT’s expectations.
The idea of the lounge and its special invitations, aside from those for the Fair, proved a great success.

Thus, the organizers opted to capitalizing on this for the interest of both the exhibitors and visitors alike. It was agreed upon, in light of the feedback received, market research made, and surveys carried out by the Financial Sector’s specialized team within the company, that the sector would be present again in 2010.

This year at Cairo ICT 2010, we are proud to announce the participation of the Financial Sector for the third consecutive year. The Financial Zone is a designated area for the banks and financial institutes to intermingle, present, and display their services.

Since Cairo ICT is the heart beat of its exhibitors and guests alike, we made sure that the Small and Medium Enterprises were a point of focus within the zone. The Egyptian Exchange will be present with a prime interest in presenting NILEX, for small and Medium Enterprises (SME’s).

Alongside the numerous banks and investment companies providing packages to support SME’s in every way possible. The intention behind the zone’s existence in 2010 is not only to benefit visitors and dignitaries, but also exhibitors at the Fair.
As for the Forum @ Cairo ICT 2010, it will serve as a platform for this sector to present its latest services, vision, mission, and goal in the upcoming year. As well as to create a space for live debates on the role of the Financial sector in supporting the economy in light of the Global Crisis, whether by its state of the art technology support systems, or macro and micro economic scaling.